Strategic approach
We bring rigour and clarity to complex challenges. Our work is grounded in evidence, informed by experience, and oriented to action that aligns with organisation purpose.
Shaping sustainable futures
Our purpose is to create successful sustainable high-performance organisations that are socially and environmentally responsible, where people enjoy their work, and where there is a continuing ambition to do things in the best way possible.
Our deep expertise in organisation and business psychology is trusted by Boards, CEOs and Senior Leaders to help navigate complexity, transformation and the human dimensions of change.
What we are known for
We bring rigour and clarity to complex challenges. Our work is grounded in evidence, informed by experience, and oriented to action that aligns with organisation purpose.
We bring a multidisciplinary approach to our work. We have extensive experience of working with global networks and organisations which we share with our clients.
We design interventions that bring people on board. We understand the individual and collective dynamics that enable or constrain transformation and change.
We work collaboratively as thought partners. We aim to surface insights, test assumptions, and develop clarity on the questions that matter the most.
We aim to develop leaders at all levels. Sustainable change requires building long-term capability and capacity, not just immediate movement.
We are committed to excellence — in the quality of our thinking, our relationships, and the outcomes we help create.
Who we are
Terri Morrissey, MBA Chair
is the Chair of This Is… Her practical and incisive approach to sustainability and performance are in high demand. A former CEO of the Psychological Society of Ireland, she is also the current Chair of An Taisce: The National Trust (Ireland).
Richard Plenty, PhD Managing Director
is the Managing Director of This Is… He started life as a physicist before becoming a psychologist and has worked extensively with senior leaders as a thought partner, mentor, coach and facilitator in times of uncertainty and change.
Richard and Terri published their book "Uncertainty Rules? Making uncertainty work for you" in 2020. They were awarded a Presidential Citation from the American Psychological Association in 2022 for their leadership in advancing global psychology.
This Is… supplements its core team with a panel of experienced professional partners to provide a multidisciplinary, multi-sector, perspective and capability.
Our panel includes:
Elaine has a particular interest in evidence-based diagnostic methods and the design of interventions that are most appropriate for different organisations based on their specific circumstances and challenges. She provides cutting edge expertise in behavioural science and environmental psychology.
Caragh brings hands-on experience in corporate leadership, organisational development and group facilitation. One of the founding Directors of The Collective Facilitation, Caragh provides deep expertise in designing and delivering collaborative workshops and leadership development programmes, particularly within the research sector.
David is an experienced Company Director and entrepreneur who brings commercial experience to the core team. David has a keen interest in climate change and the 'just transition' and was the founder of Frontline Energy & Environmental.
Our values
We measure success by the lasting impact we have on organisations, teams and individuals.
We hold ourselves to the highest standards of professional and ethical conduct.
We stay open to ideas and seek to understand before taking action.
We remain actively engaged with emerging thinking, research, and practice.
We are prepared to be bold and act decisively when the situation demands.
How we work
We support leaders and organisations by designing and facilitating change strategies, as well as mentoring and coaching both teams and individuals.
Our approach is co-designed with each client and adapted as understanding deepens.
We begin by reviewing the organisation context, challenges, and aspirations. We develop a shared understanding on what matters most for sustainable high performance.
We develop a customised approach to change that is appropriate to the organisation's specific circumstances. In complex and uncertain situations, we explore different options and scenarios before finalising the approach.
We design and support the interventions required to bring about organisation change. These may include clarification of purpose; organisation redesign; working on mindset, attitudes and behaviours; and enhancing communication.
We work directly with individuals and teams to enhance their leadership capability. We aim to develop self-awareness using reflective practice, evidence-based metrics, coaching, mentoring and targeted skills development.
We facilitate review and reflection, adjusting plans as appropriate, and continuously shaping the future. Carving out the time to learn from experience and anticipate future developments adds on-going value.
Model
The more we have worked with change programmes, the more we have realised that they rarely work out as planned. Traditional change models are based on simply establishing the gap between a ‘vision’ and the ‘current reality’ and systematically planning how to close it.
In practice, this approach is rarely sufficient. Circumstances change and the unexpected happens. We have learned to appreciate the wisdom demonstrated many years ago by Oscar Wilde, who pronounced that: ‘To expect the unexpected shows a thoroughly modern intellect.’
In our book ‘Uncertainty Rules?’ we describe the approaches that individuals and leaders can take which we have found work best in uncertain times.
We have come up with a straightforward approach which we call the Richmor Model. As a way of thinking about uncertainty, we use the metaphor of navigating our way through a mountain range where conditions are unpredictable and changing. This provides a logical framework for dealing with uncertainty that helps people take personal responsibility, think positively, and proactively take advantage of the opportunities that uncertainty brings.
For example, when we are faced with a steep rise in uncertainty, we can follow the four steps of the Richmor Cycle:
You can learn more about the Richmor approach on our YouTube channel.
Carve out time to reflect. Take time to think and understand what matters before deciding what comes next.
For review — above: current layout · below: proposed layout
When we are facing uncertainty, we can follow the four steps of the Richmor Cycle:
Carve out time to reflect, think and take stock
Consider the big picture and possible courses of action
Explore available options and their implications
Act decisively once clear on what works best and fits with your purpose
Learn more about the Richmor approach on our YouTube channel
Carve out time to reflect. Take time to think and understand what matters before deciding what comes next.
Our character and purpose
What we have done
Our core team has a successful track record of supporting strategic change. We have worked with entrepreneurs, established companies, professional networks and international organisations who wish to develop sustainable high-performance cultures for over 20 years.
Examples from our portfolio include:
Design, facilitation, delivery and support for summits, work groups and leaders of an alliance of 80 national psychology associations. The focus was on United Nations Sustainable Development Goals including climate change. Awarded a Presidential Citation in 2022 from the American Psychological Association for our leadership in advancing global psychology.
Supporting a UK-based social enterprise over a 15-year period following their spin out from the NHS. With a strong emphasis on autonomy, empowerment, and innovation, this organisation has achieved high levels of staff engagement, operational efficiency, and service quality and demonstrated a successful alternative model for delivering community health services.
Working with the Chair to transform strategy; clarify its core purpose and identity; and fundamentally reshape its structure, processes, behaviours and communication. Delivery of the change plan has transformed the organisations and its impact.
Supporting the transformation of the airport sector from one focused primarily on operational and technical issues to one which now pays more attention to organisation, leadership and people matters
Working with the CEO to deliver an intensive and highly successful programme of organisation and leadership development over a period of 7 years in parallel with a €2b investment in facility infrastructure. A classic case study which continues to influence leadership development across the sector.
Supporting the Board and high net worth entrepreneurial owners of a rapidly expanding international property development company to restructure to keep up with the pace of change. Detailed assessment of the culture led to an impactful reformulation of its people strategy.
Structured global rollout to 10,000 leaders of new leadership competencies through the design of engagement workshops and their delivery internationally using a 'train the trainer' approach.
Design and delivery of a performance management and development system across Ireland based on cascading strategic objectives and encouraging dialogue. A strategy-led 'train the trainer' approach developing leadership capacity which was recognised as best in class.
In support of the work we do on leadership, uncertainty and change, the core team of This Is … carry out personal pro bono work for charities and other organisations. This has included work with Aoibhneas Women and Children’s Refuge in Dublin and An Taisce, the Irish National Trust.
We also contribute to the development of our professional field through publications, articles and presentations.
Latest thinking
A short reflection on how leaders can create steadiness, perspective, and practical momentum when circumstances remain fluid.
Thoughts on how communication shapes confidence, alignment, and shared purpose during periods of strategic or organisational change.
Exploring the relationship between organisational purpose, human capability, and the longer-term conditions for sustainable performance.
The story of This Is…
"Many years ago, a young aspiring student had to take part in a competitive 3 hour examination to get into the prestigious university of their choice. They entered the examination room, turned over the paper, and read the questions. There was one question and one question only, on the paper. 'What is Courage?' was the question. The student thought for a few minutes and wrote the words 'THIS IS', handed the paper in, and immediately left the room. An offer of a place followed a few days thereafter."
This Is… was formed in 2004. We were looking for a name that was simple, memorable and reflected the importance in times of change and uncertainty of having a clear purpose and identity, the courage to find one's own path, and acting in a way consistent with one's values. We were struck by this story and named our company after it. This Is… a company rooted in clarity, courage and purpose.
If you would value a conversation, please contact us.
All enquiries are treated with complete confidentiality.
The Global Psychology Alliance (GPA) emerged from the first International Summit on Psychology and Global Health, held in Lisbon in November 2019.
Leaders from more than 40 psychology associations recognised that psychological organisations could have greater influence by working collectively rather than separately on global challenges. They signed a landmark proclamation and resolution to work together, with an immediate focus on climate change.
Since then, the GPA has grown into a collaborative network involving more than 80 national, regional and international psychological associations, as well as many individual leaders. Its agenda has broadened from climate change to interconnected issues including health, wellbeing, equity, social conditions, human rights and the impact of AI.
Terri Morrissey and Dr Richard Plenty of This Is… have played leadership and facilitation roles in the GPA from the beginning and helped turn the original 2019 meeting into a continuing international collaborative network.
They co-facilitated the first Summit in Lisbon in 2019, the second GPA Summit in Bogotá in 2022 and the third in Jamaica in 2025. Their work has included facilitation of events, meetings and working groups, collaborative development of strategic plans for global psychology, and the creation of GPA road maps to guide action.
They have also provided specialist support on climate-related work. They represented the GPA at COP26 in Glasgow. Terri was co-editor of Climate Action and Global Psychology and co-authored chapters with Richard and others. Richard was an invited member of the APA Climate Change Task Force.
Both Richard and Terri received Presidential Citations from the American Psychological Association in 2022 in recognition of their leadership in advancing global psychology.
Your Healthcare is a member-owned UK social enterprise based in London. It was spun out from the NHS in 2010, with Government support, to trial an alternative approach to traditional NHS structures.
It has demonstrated a successful alternative model for delivering community health services. With a strong emphasis on autonomy, empowerment and innovation, it has achieved high levels of employee engagement, operational efficiency and service quality.
This Is… has provided organisation and leadership development services to Your Healthcare since its launch in 2010. The support has been co-designed with the organisation and adapted as it has moved through different stages of development.
The initial focus was on developing the senior team to support a successful spin-out: clarifying the vision and roadmap for transition, improving team cohesion, establishing organisational governance, developing leadership and business skills, and defining the values and ways of working for the new organisation.
The emphasis moved to building the capacity and capability of the organisation as a whole. A Manifesto was produced to guide the practical application of values. Leadership development was broadened and strengthened, and a Futures Forum was established involving representatives from across services.
The organisation navigated a period of turbulence including the COVID pandemic and a severely cost-constrained environment. Throughout this period it continued to focus on high-quality delivery, financial sustainability and maintaining support from partners, while regularly assessing its strategic choices and options.
The current focus is on how best to develop, extend, replicate and scale the organisation- and people-centred approach pioneered by Your Healthcare.
The Your Healthcare model is now widely seen as successful. The organisation is stable, trusted by partners, financially solvent, has a record of innovation and has consistently high employee engagement.
A detailed evaluation of the programme was published in 2026 by Springer Nature in Safer Better Healthcare by All for All, written jointly by Managing Director Ed Montgomery, Dr Richard Plenty and Terri Morrissey.
The Urostomy Association is a charity providing practical and emotional support to people with a urinary diversion.
In 2021, approaching its 50th anniversary, the organisation faced declining membership, fewer active branches, limited reach, an outdated digital presence, weak links with healthcare professionals and an increasingly unsustainable branch- and subscription-based model.
The Urostomy Association commissioned an inclusive strategic review from This Is…, led by Dr Richard Plenty and Liz Ogilvie, with contributions from Terri Morrissey and input from leaders, trustees and volunteers.
The review found that the organisation was losing around 10% of members each year and failing to attract replacements. It was perceived as old-fashioned, internally focused and disconnected from frontline professionals, with limited use of digital tools and an uneven and costly branch structure.
The review recommended a stronger national focus, better use of technology and virtual support, more accessible information, closer relationships with healthcare professionals and suppliers, and clearer communications and marketing.
It also proposed replacing the traditional local branch structure with a more flexible national volunteer support network using more virtual communication. The sustainability of subscriptions was questioned and alternative income sources identified.
The review envisaged the Urostomy Association becoming an expert authority in research, education, best-practice development and advocacy.
After completing the review, This Is… stepped back and the organisation took responsibility for implementation.
From 2022 onwards many recommendations began to take shape. The organisation is now more accessible, nationally focused and digitally connected. It has widened access to support, changed membership arrangements, strengthened relationships with healthcare professionals and other stakeholders, and expanded its advocacy and research work.
The transformation has been managed by a strong internal team, building directly on the foundations of the 2021 This Is… strategic review.
Between 2011 and 2026 we worked on assignments designed to improve the quality of leadership in the airport sector.
During DAA’s transformation between 2005 and 2012, we noticed that the airport sector focused strongly on operational and technical issues — runways and infrastructure — but gave comparatively little attention to leadership, organisational development and people.
We believed this imbalance would constrain a rapidly growing sector. In response, we launched a number of initiatives, many with Airports Council International (ACI), the “voice of the world’s airports”.
In 2014 we wrote our first People Matters columns for Airport World, the official publication of ACI. Since then we have written approximately 75 articles addressing leadership, organisation and people issues within the airport sector.
Between 2011 and 2015 we organised annual Airport Leadership & Change Management Summits for CEOs and HR leaders in Dublin, London, Bologna, Munich and Istanbul. These events enabled leaders from around the world to share experiences of organisational change.
We were also invited to run a leadership session for the ACI World Governing Body in Calgary in 2012.
In 2012 we created ACI World’s airport human resources course. Originally delivered face to face, it has been run almost entirely online since 2020 and now forms part of the Airport Management Professional Accreditation Programme as the High Performance Airport Leadership course.
We have advised airports including London Heathrow, Bologna and Naples on strategic people development.
We also pioneered the Air People employee survey as a framework for assessing people engagement. Richard led the ACI Europe team that subsequently produced a practical guide to engagement.
Over more than 15 years these initiatives have helped put leadership, people development and employee engagement firmly onto the airport sector agenda.
The priority now is to keep people at the centre of the sector’s continuing transformation as airports seek a path between growth, passenger expectations and environmental responsibility.
“It’s two journeys not one”
This was an intensive seven-year programme of organisation and leadership development carried out in parallel with a €2 billion investment in infrastructure.
Transforming an airport meant transforming the organisation and its leadership as well as its physical infrastructure.
In 2005 Ireland’s economy was booming and passenger traffic was growing significantly. There had been an historic lack of investment in the airport sector and Dublin Airport was under severe pressure, with frequent congestion and poor service levels.
DAA was established in 2005 by the Irish Government to address these challenges. The new organisation included Dublin, Cork and Shannon airports and was asked to oversee a major capital investment programme, transform customer focus and do so within a very short timeframe.
Terri Morrissey and Dr Richard Plenty worked with Chief Executive Declan Collier and his senior team over a seven-year period from 2005 to 2012.
The programme included creation and rollout of Vision, Mission and Values; design and rollout of a performance management system; executive workshops linked to the strategic business cycle; talent management and succession planning; leadership development for Directors and high-potential staff; and development of an internal change network to support implementation.
The interventions were highly successful. The organisation measurably improved against benchmarks and infrastructure was delivered on time.
The passenger experience was transformed, moving Dublin Airport from one of the poorest performers to one of the best within its peer group.
Declan Collier described Terri and Richard as highly professional, creative and innovative in bringing about changes in culture, behaviours and mindset, while consistently linking their work to the strategic objectives of the business.
This assignment involved supporting the Board and entrepreneurial owners of a rapidly expanding international property development company, Treasury Holdings, to restructure and reorganise in response to rapid growth.
A detailed assessment of its culture ultimately led to an impactful reformulation of its people strategy.
The company was highly successful and had a strongly entrepreneurial culture. Its owners had rapidly grown both the value and international reach of the property portfolio.
The rate of expansion meant the organisation was becoming stretched and finding and retaining people of the right calibre was becoming increasingly difficult.
Directors invited This Is… to review the organisation in 2006 in light of these organisational challenges.
This Is… initially conducted a detailed diagnosis of organisational culture. Every member of staff was interviewed on a confidential semi-structured basis and the organisation completed a benchmarked culture survey.
The findings were presented to the Board together with recommendations for an organisation-development programme.
Vision and values were articulated and communicated to staff, team workshops were conducted, communications were enhanced and three Directors undertook executive coaching.
This Is… subsequently worked with the Board, shareholder owners and senior team to identify key people issues and formulate a more comprehensive people strategy and development plan.
A professional HR Director was recruited to oversee further development.
The review marked a turning point in the way the company dealt with strategic organisational and people issues.
In 2007 this global company was facing increasing competitive pressure in its core markets and substantial scrutiny from the investment community.
The organisation had historically been heavily decentralised, with devolved decision-making, and was no longer able to operate as effectively as required.
A “one company” programme was introduced under which multiple business units were integrated into a single operating structure across key markets, bringing greater speed and simplicity to operations.
This new organisation and global operating framework required significant cultural change, with new ways of working and behaviours that would allow people to operate seamlessly across organisational and national boundaries.
Common leadership behaviours were defined to provide a shared basis for operating globally.
The challenge was to introduce the new leadership behaviours to thousands of managers around the world and begin changing everyday behaviour.
Dr Richard Plenty and Terri Morrissey of This Is…, working with the Head of Global Performance Management and a marketing communications company, designed interactive workshops to roll out the newly created leadership standards to leaders worldwide.
The workshops lasted between two and four hours and followed a common format. Detailed workshop materials were produced, together with supporting material for an internal leadership website.
Senior HR leaders and Directors were trained to train others to deliver the workshops globally.
More than 275 workshops were ultimately run, reaching many thousands of leaders.
The results were very positive and provided insight into which behaviours required further attention. Results were reported at the highest levels of the organisation.
Terri Morrissey and Dr Richard Plenty were engaged to design and support implementation of a Performance Management and Development System across Irish local government.
The programme covered 34 local authorities and required a practical, credible model that could be implemented consistently across the sector.
The work sought to put into practice the social-partnership approach agreed nationally between management and trade unions, supporting dialogue between managers and employees and linking individual and team objectives to wider organisational goals.
The work was delivered in three rigorously evaluated phases:
The approach was strategy-led and highly practical. It cascaded strategic objectives, strengthened dialogue at all levels, encouraged better performance conversations and developed leadership capability through a train-the-trainer model recognised as best in class.
Senior teams were brought together to clarify strategic priorities and more than 100 trainers were developed to support implementation. A final sector conference shared learning and best practice.
The work combined expert facilitation, coaching, on-site consultancy and structured trainer support.
By working closely with internal trainers, local authorities and Partnership Groupings, the programme transferred capability into the sector and helped leaders embed PMDS as a practical management discipline.
The approach supported stronger strategic alignment, more consistent performance practice and greater internal capability across Irish local government.
Leaders from the Local Government Management Services Board highlighted the consultants’ professionalism, stakeholder communication, independent evaluation approach and cost-effective delivery.
A selection of books, chapters, articles and talks by Richard Plenty and Terri Morrissey.
Uncertainty Rules? Making uncertainty work for you
Get the book Music video to support the book richmorconnection.com
Walking the Human Factors Tightrope: Striking the Balance Between Freedom and Control to Optimize Systems Performance and Foster Employee Wellbeing
Leading on climate in times of uncertainty and change
Brexit bother: a story of uncertainty and (possibly) resilience
Motivating and Retaining Employees
Why won't they do what we tell them?
Addressing the climate crisis: An action plan for psychologists
People Matters: 75 columns
Why Trust Matters: Leading change across boundaries
Trust: the cement that holds the world together is eroding … so how can we address global challenges